CUUR is an all-natural weight-loss supplement created by scientists in Sweden (hence the nickname “The Swedish Secret”) to cause thermogenic effects in the body to aid in weight loss.It has recently vamped up its celebrity–endorsed advertising and can be seen just about anywhere from TV to magazines stands.

CUUR sells for $39.95/90-capsule bottle, with the recommended dose being three capsules per day.

Product Claims

These quotes are taken from cuur.com:

• “The CUUR Plan promotes weight management by taking CUUR and incorporating a healthy diet and exercise program.”
• “CUUR’s clinically tested formula promotes an increase in your metabolism and thermogenesis, enabling you to burn more calories throughout the day.”
• “The CUUR Plan is designed to help you achieve your weight loss goals.”

Active Ingredients and How it Works

• Green tea: an antioxidant, diuretic, fat burner, and increases metabolism
• Birch leaf: has diuretic properties
• Yerba mate: contains caffeine, speeds up metabolism
• Coleus forskohlii: encourages fat metabolism

Scientific Evidence

CUUR does provide a number of credible scientific research studies showing that some of its ingredients do suppress appetite and increase energy levels. However, CUUR does contain a lot of caffeine, which may cause some side effects in some people such as insomnia, anxiety, and jitteriness. It also contains a strong diuretic, which means you'll likely drop some excess water weight, but not body fat. It is also interesting to note that CUUR’s “fine print” states that this product works for weight loss when taken with a reduced calorie diet and exercise plan, but common sense should tell you that if you do this anyway, you won't need the pill.

Consumer Feedback

“I love CUUR because it actually works and the stars use it because it doesn't make them jittery. I've already lost 18 pounds and it is helping me lose fat, not my hard-earned muscle. My body fat is down and CUUR is helping me to watch what I eat more carefully! I recommend CUUR to anyone who wants to improve their lifestyle and drop 5-35 pounds successfully, with no side effects!”

--dietdiva20 on September 10, 2007

"Well I am not really sure what this is supposed to do for me. I mean I bought it to help lose weight but after a month of using CUUR and exercising regularly I have not seen any significant changes. Nothing at all. Pretty disappointing not something anyone should waste their time with."

--Paula on wikidietinfo.com

Sources:

http://www.cuur.com/
http://www.dietsinreview.com/diets/CUUR/
http://www.advance-health.com/coleus.html
http://www.thisnext.com/item/4FE2B7B3/CUUR
http://consumerhealthdigest.com/cuur_answers.htm
http://www.wikidietinfo.com/CUUR.html?KEYWORD=cuur&cp=116&find=cuur
http://www.medicinenet.com/birch_leaf_betula_sp-oral/article.htm